Comparethemarket.com racks up tension between Spencer and Aleksandr

The animosity between Comparethemarket's Spencer and Comparethemeerkat's Aleksandr Orlov peaks to a new level as the former parachutes into the grounds of the meerkat mansion.

Rocks are thrown by both sides in this television spot that humorously freshens up the long running comparethemeerkat.com creative idea.

Brand: Comparethemarket.com

Client: Mark Vile, marketing director

Agency: VCCP

Creatives: Matt Lloyd and Darren Bailes

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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