Comparethemarket.com restructures CRM

Comparethemarket.com has moved the majority of its £1.5m CRM business in-house and handed some day-to-day communications work to VCCP without a pitch.

Comparethemarket.com restructures CRM

VCCP has held Comparethemarket.com’s ad account since 2007, creating the price-comparison site’s long-running meerkat campaign. The agency will view the additional duties as a victory for its integrated model, with CRM arm VCCP me handling the activity.

The change will be a disappointment for Lida, which was handed the CRM business in 2013. Campaign understands that Lida is still working with Comparethemarket.com on a strategic level but that some email communications activity is now moving in-house and to VCCP.

Lida was behind activity to promote the brand’s Meerkat Movies two-for-one cinema ticket campaign. The latest ad about the offer, created by VCCP, stars actor Macaulay Culkin.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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