Composer Esa-Pekka Salonen stars in next verse for iPad Air

The next installment for the Apple iPad 'Your Verse' campaign features the composer and conductor Esa-Pekka Salonen using the iPad Air to aid his creative moments.

In the film, the principle conductor of the Philharmonic Orchestra in London shaves and whistles a new tune. He types the notes on his iPad, and the composition takes off.

A second spot  features a travel writer, Cherie King, using her iPad to navigate herself abroad, by blogging, taking pictures, communicating with people and recording her travels.

King is also deaf, and the way she uses her iPad in the ad demonstrates how it aides her communication – she Skypes a friend in a cafe, is able to type a phrase into a translator and it speaks to a local market seller.

Brand: Apple

Microsites: Esa-Pekka Salonen Cheri King 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).