Composer Esa-Pekka Salonen stars in next verse for iPad Air

The next installment for the Apple iPad 'Your Verse' campaign features the composer and conductor Esa-Pekka Salonen using the iPad Air to aid his creative moments.

In the film, the principle conductor of the Philharmonic Orchestra in London shaves and whistles a new tune. He types the notes on his iPad, and the composition takes off.

A second spot  features a travel writer, Cherie King, using her iPad to navigate herself abroad, by blogging, taking pictures, communicating with people and recording her travels.

King is also deaf, and the way she uses her iPad in the ad demonstrates how it aides her communication – she Skypes a friend in a cafe, is able to type a phrase into a translator and it speaks to a local market seller.

Brand: Apple

Microsites: Esa-Pekka Salonen Cheri King 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More