Computer games inspire Muller’s TV push at children

Muller is to launch three computer-game-style commercials in a bid to woo the nation’s children to its Yogz range of yoghurt and fromage frais products.

Muller is to launch three computer-game-style commercials in a bid

to woo the nation’s children to its Yogz range of yoghurt and fromage

frais products.



The pounds 2 million TV campaign, through Saatchi & Saatchi, introduces

Bud and Baz as members of the Yogz gang, whose mission it is to free the

fridge from the baddies, Green Veins, Knight Shadow and Reptoid. Bud and

Baz fight their way through various levels, eventually rescuing the

fridge and tucking into their Yogz Treat-Size Corners and Yogz Fromage

Frais.



The three 30-second ads, ’spaceship’, ’castle’ and ’chase’, were shot

using computer animation to give them the look of a computer game. They

break on 5 May and will be on air for four months on national

terrestrial TV and selected cable and satellite channels. Media planning

and buying is handled by Zenith Media.



Ken Wood, the managing director of Muller, said: ’Muller aims to break

the mould in everything it does. Yogz Treat-Size Corners are the first

twin pots designed to appeal directly to children. With this ad

campaign, we are speaking directly to six- to 12-year-olds through a

medium that they understand and love - computer games.’



The ads were written by Mike Sutherland and art directed by Anthony

Nelson.



The director was Paul Donnellon, who works out of Rich & Hollywood.



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