Reed Business Information has launched a sister magazine to
Computer Weekly covering the e-commerce sector.
The free title is called Computer Weekly E.Business Review and is aimed
at UK decision makers in IT departments as well as those who have some
involvement in e-commerce such as marketing or financial executives.
RBI has tapped into Computer Weekly’s database to produce a controlled
circulation list of 65,000 potential readers for the monthly
The list includes the names of attendees of Reed Exhibitions e-commerce
events, which the organisation has held in Birmingham and Kensington
The publishing company has moved Jill Harrington across from Computer
Weekly as advertising manager for E.Business Review.
Sales for the new magazine will be handled by Computer Weekly’s ad
Harrington is chasing a range of advertisers, from IBM and Compaq to
ISPs and portals. The first issue contains commercials for IBM, Hitachi,
Oracle and Virgin’s business site Virgin biz.net.
RBI conducted a survey of IT expenditure and discovered that UK
companies intend to double their spend on e-commerce this year.
Harrington said: ’For the first time, advertisers can target senior
managers on the technical and non-technical sides of e-business projects
in a one-stop shop publication.’