Computer Weekly sister title aims at e-commerce sector

Reed Business Information has launched a sister magazine to Computer Weekly covering the e-commerce sector.

Reed Business Information has launched a sister magazine to

Computer Weekly covering the e-commerce sector.



The free title is called Computer Weekly E.Business Review and is aimed

at UK decision makers in IT departments as well as those who have some

involvement in e-commerce such as marketing or financial executives.



RBI has tapped into Computer Weekly’s database to produce a controlled

circulation list of 65,000 potential readers for the monthly

publication.



The list includes the names of attendees of Reed Exhibitions e-commerce

events, which the organisation has held in Birmingham and Kensington

Olympia.



The publishing company has moved Jill Harrington across from Computer

Weekly as advertising manager for E.Business Review.



Sales for the new magazine will be handled by Computer Weekly’s ad

team.



Harrington is chasing a range of advertisers, from IBM and Compaq to

ISPs and portals. The first issue contains commercials for IBM, Hitachi,

Oracle and Virgin’s business site Virgin biz.net.



RBI conducted a survey of IT expenditure and discovered that UK

companies intend to double their spend on e-commerce this year.



Harrington said: ’For the first time, advertisers can target senior

managers on the technical and non-technical sides of e-business projects

in a one-stop shop publication.’



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