Comtel Creative 'its alright to be tight' by Whybin\TBWA\Tequila

Whybin\TBWA has won the account for Australian telecoms company, Comtel, and is launching its first campaign for the brand's JUST Prepaid Mobile service.

The campaign aims to show that while the recession may be on the way out, people are becoming more committed to living within their means.

The three print executions reveal ways of practising more thrifty behaviour, including being excessively sparing with the toilet paper and re-using condoms by drying them on a washing line.