Conde Nast beefs up net offering

Conde Nast has hired Sue Douglas, former editor of The Express and deputy editor of The Sunday Times, as director of new media, signalling a major new offensive for Conde Nast Online.

Conde Nast has hired Sue Douglas, former editor of The Express and

deputy editor of The Sunday Times, as director of new media, signalling

a major new offensive for Conde Nast Online.



The suite of sites - Vogue, Tatler, Conde Nast Traveller and World of

Interiors - has been expanded by the online debut of Vanity Fair in a

promotion with the December issue of the magazine.



Advertisers were offered a package of a page of advertising and an

online interactive shopping presence. Boden, Rotary, Links of London,

Liberty and Fireandwater. com are running reader competitions which

change each week and can only be accessed online.



Another commercial development is the sponsorship of GQ’s Girls site by

Channel 5 to promote its Miss World coverage.



The ad sales team, led by commercial director Jill Thater and ad

director Helen Bishoprick, have increased banner advertising by 63 per

cent year on year. Thater said: ’You will see lots of new developments

soon.’



The 18-strong online team, which includes three sales staff, recently

built two mini-sites within the Vogue site for Givenchy and Bobbi Brown,

the latter offering users a free makeover.



Thater sees potential for building on Traveller’s experience of selling

holidays online in conjunction with Experian. ’Top-end clients know the

strength of our brands and there is synergy to be exploited,’ she

said.



Selling clothes online via Vogue might seem obvious but there are

complications and retailers are resistant. ’Designers have strict

distribution policies on who can sell their clothes,’ explained Thater.

’We are sorting out how we can do it. There is resistance but the

designers know this is the future.’



Clothing group Arcadia has bought banner ads on the Vogue site.



Abigail Chisman has been promoted to editor of Conde Nast Online. She

was previously editor of the Vogue site.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).