Conde Nast boosts online activity with Vogue site revamp

Conde Nast Online has redesigned its Vogue site as part of the publisher’s strategy to boost its web presence.

Conde Nast Online has redesigned its Vogue site as part of the

publisher’s strategy to boost its web presence.



The new-look Vogue.co.uk will offer an expanded chat forum, e-commerce,

improved interactivity and live coverage of fashion events, starting

with the forthcoming London Fashion Week.



It may eventually link with other sites in the US and Europe to form an

international offering.



Conde Nast Online’s ad manager Helen Bishoprick said the publisher was

one of the first to experiment with online activity in the early

90s.



’We launched the GQ site in 1994, when the net was still seen as a

predominantly male environment. As more women came online, we launched

Vogue in 1996.’



But Conde Nast has faced increased competition as other publishing

houses have moved on to the web.



In the US, the AOL-Time Warner merger is said to have alerted the

organisation to the importance of honing its web strategy. The US Vogue

site provides e-commerce and 1,000 pages a day of original material.



The UK initiative indicates that Conde Nast wants to inject some of the

same energy into its product here.



Advertisers on the Vogue site include Givenchy, BMW and Bobbi Brown

cosmetics.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).