Conde Nast Contract Publishing is to produce a 600,000 distribution
customer lifestyle magazine for HSBC and is looking to hire at least
three sales staff.
The HSBC win is the second for Conde Nast’s new contract arm, which is a
separate entity from its joint venture with Forward - the Conde Nast
Forward Publishing Agency.
The first business win was Canary, a magazine for the 40,000 Canary
Wharf community, the first issue of which was unveiled last week.
Director of contract publishing Claire Breen expects to announce further
business wins in the near future and a sizeable increase in ad sales
The 48-page HSBC title will have ten editions in three languages -
English, Chinese and Portuguese - with a 16-page supplement in the
editions supplied to HSBC’s Premier Service customers.
The magazine will carry ten or 11 pages of third-party advertising and
the Premier editions will carry five additional pages of local
Advertisements are being sold by sales director Michelle Nelan, who is
recruiting the sales team.
Breen described the content as lifestyle-oriented with a financial twist
and promised that the promotion of HSBC products would be subtle.
Nelan, formerly head of fashion sales on Harpers & Queen, has also taken
over responsibility for ad sales on Canary from consultant Julie Craik,
although Craik is expected to retain a consultancy role on the title.