Conde Nast contract arm wins HSBC title and seeks sales staff

Conde Nast Contract Publishing is to produce a 600,000 distribution customer lifestyle magazine for HSBC and is looking to hire at least three sales staff.

Conde Nast Contract Publishing is to produce a 600,000 distribution

customer lifestyle magazine for HSBC and is looking to hire at least

three sales staff.



The HSBC win is the second for Conde Nast’s new contract arm, which is a

separate entity from its joint venture with Forward - the Conde Nast

Forward Publishing Agency.



The first business win was Canary, a magazine for the 40,000 Canary

Wharf community, the first issue of which was unveiled last week.



Director of contract publishing Claire Breen expects to announce further

business wins in the near future and a sizeable increase in ad sales

resources.



The 48-page HSBC title will have ten editions in three languages -

English, Chinese and Portuguese - with a 16-page supplement in the

editions supplied to HSBC’s Premier Service customers.



The magazine will carry ten or 11 pages of third-party advertising and

the Premier editions will carry five additional pages of local

advertising.



Advertisements are being sold by sales director Michelle Nelan, who is

recruiting the sales team.



Breen described the content as lifestyle-oriented with a financial twist

and promised that the promotion of HSBC products would be subtle.



Nelan, formerly head of fashion sales on Harpers & Queen, has also taken

over responsibility for ad sales on Canary from consultant Julie Craik,

although Craik is expected to retain a consultancy role on the title.



Topics