Conde Nast sets date for Easy Living launch

Conde Nast has revealed that its homes and fashion title Easy Living will hit the newsstands next March. The title, conceived to compete with magazines such as Good Housekeeping as well as women's fashion monthlies, will have a publication date of 3 March.

Conde Nast is aiming for an initial circulation of between 150,000 and 200,000 copies, on a print run of 600,000. The magazine will sit alongside Marie Claire, Red, She, Eve, InStyle and Good Housekeeping on newsagents' shelves .

Ratecard ad rates for Easy Living are set at £9,330 for a run-of-paper page and £18,660 for a double-page spread.

The title will deliver distinct sections to advertisers that cover fashion, beauty and health, food, homes and gardens and product testing. There will also be a "real life" features section. Conde Nast says it is committed to providing at least 130 editorial pages per issue.

The editor, Susie Forbes, said: "Easy Living will deliver the complete picture ... the only magazine to deliver the ultimate lifestyle package."

Conde Nast said the title is aimed at UK women aged 30 to 59 and is not intended to be London-centric or have a metropolitan bias. The look and cover price of the magazine are still being kept under wraps but the launch brochure and other materials gave a clue to the look of its cover and features pages.

Nicholas Coleridge, the managing director of Conde Nast, said Easy Living would be backed by a £17 million marketing spend during its first five years, with £6 million allocated to the first year. Conde Nast is in the process of holding pitches for creative and media agencies.

Chris Hughes, the former publisher of Good Housekeeping, will join Conde Nast on 4 October as the publisher of the title.

Northern & Shell, which publishes OK!, Star and New!, is also planning to introduce a monthly women's title. Called B Happy, it is expected to hit newsstands next spring.

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