Confused.com gives couple £1 million surprise

Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.

Created by The 10 Group, the stunt captured a couple who thought they had been picked at random for buying insurance online and were about to receive £10,000.

However, the film shows them being told that there has been a mistake, and that they have actually won £1 million.

It was directed by Ben Wolfe. The executive producers were Mandy Watkins and Neil McCallum.

The video has attracted more than 142,000 views on Facebook.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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