Confused.com hunts digital shop

Confused.com, the insurance comparison company, is looking for a digital agency to help revamp its website, following its rebrand in June.

Confused.com: auction by Publicis London
Confused.com: auction by Publicis London

The agency is pitching to find a digital agency that can bring its website up to speed with its new brand image, following an ad campaign featuring mascot Brian the Robot.

Confused.com is running the process itself and has already created a shortlisted of "suitable agencies". Pitches will take place in the coming months.

A spokeswoman for Confused.com said there was no incumbent on the account.

She said: "At Confused.com we have never worked exclusively with one digital agency. The reason for the pitch is due to our rebranding, which took place in June of this year.

"We want the website to fully embody the new branding visually, and epitomise the essence of our brand icon, Brian the Robot. We’re always looking to improve, innovate and enhance the customer experience."

Publicis London created Confused.com’s latest ad campaign after it was awarded the £28m account in January 2012. Before that, Confused.com handled its advertising in-house.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More