Confused.com to roll out musical number

Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.

The ad, which was created in-house with media by PHD, shows the brand's animated logo, Cara, singing the rock band's 'Somebody to Love'.

She has a backing choir of animated happy customers who have used Confused.com. The ad culminates with the claim that the website is "18 million strong".

Mike Hoban, chief marketing officer at Confused.com, said: "Confused.com was the first site to offer price comparison. This ad will confirm Confused.com’s leadership position and remind customers why they can depend on us. With 18 million users, Confused.com is the people’s choice for comparison sites and we’re proud of this."

The 30-second version of the ad will first on air on Sunday (7 November), followed by a 60-second version during the following Sunday’s airing of 'The X Factor' (14 November), when performances from Take That, JLS and Westlife are expected to boost ratings.

The song was voiced by West End star Louise Dearman and the animation was produced by Hornet.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).