Confused.com splits with BMB

Confused.com has parted ways with advertising agency Beattie McGuinness Bungay.

Confused.com ad: price comparison site parts with former agency BMB
Confused.com ad: price comparison site parts with former agency BMB

BMB was appointed to the account in October last year, after a head-to-head pitch against Iris.

BMB's latest TV ad campaign for Confused.com, called "jeans, guitar and tennis", launched in February and featured a train announcer haunted by the guitar he could have bought if he'd saved money by using Confused.com.

In another execution, a woman wishes she had bought a new pair of jeans with the money she would have saved.

Confused.com recently hired former Directgov marketer Mike Hoban as its first chief marketing officer.

Hoban was hired in May with the brief of taking market share from rivals such as Comparethemarket.com and Moneysupermarket.com.

Confused.com 2009 marketing spend
Total advertising spend £23,626,945
Yr/yr % change 37.88
Cinema spend 0
Outdoor spend £1,661,655
Press spend £425,636
Radio spend £885,731
TV spend £20,653,923

Figures from 'Top 100 advertisers 2010'

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).