Conquest to extend Fiat link with pounds 10m Iveco truck account

The Conquest network has been appointed to handle the pounds 10 million pan-European account for Fiat’s Iveco trucks division, extending its relationship with the Italian motor manufacturer.

The Conquest network has been appointed to handle the pounds 10

million pan-European account for Fiat’s Iveco trucks division, extending

its relationship with the Italian motor manufacturer.



The assignment complements the WPP-owned network’s existing worldwide

work for the Fiat-owned Alfa Romeo and follows a range of projects

carried out for Iveco by Conquest in Italy last year.



The work, which will be led out of the Lansdown Conquest agency in

London, involves the promotion of trucks including the Daily Van,

EuroTech Cursor and Cargo across ten countries, as well as corporate

brand support.



Chris Thornycroft-Smith, Iveco’s director of marketing support, said:

’We already have a strong UK marketing presence which can only benefit

from European synergies.’



John Wringe, Lansdown Conquest’s managing partner, said: ’As in many

markets, consolidation has increased competition in commercial vehicles,

but Iveco is in a very strong position.’



Meanwhile, Polycell, the DIY brand, is renewing its long relationship

with Wringe by appointing Lansdown Conquest to handle its pounds 1.5

million creative account. New TV advertising is set to break in the

autumn.



Marketers for the brand, which joined the ICI stable last year, opted to

keep it out of ICI’s main agency, Abbott Mead Vickers BBDO, to retain

the link with Wringe.



As group managing director of Cogent, Wringe ran the Polycell business

for eight years from 1987 and later at Publicis, where he was client

services director. Media buying remains at Carat.



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