Conservatives urge electorate to 'vote for change'

LONDON - The Conservative Party unveiled its new campaign slogan, 'Vote for change', this weekend as it gears up for a multimedia ad campaign ahead of the general election.

David Cameron: Tory leader urges 'Vote for Change'
David Cameron: Tory leader urges 'Vote for Change'

David Cameron used the Conservative Party's pre-election spring conference in Brighton to launch the new slogan along with the six key themes on which the party intends to campaign.

The Tories pledge to tackle the national debt, boost enterprise, make Britain the most family-friendly country in Europe, support the NHS, raise standards in schools and reform Westminster politics.

The parties 'Vote for Change' slogan will provide the platform to address all of these battlegrounds and form the bedrock of a forthcoming ad campaign, created by Euro RSCG and planned and bought by Havas stablemate MPG.

In the last week, the Conservatives have seen their poll lead over Labour slip to the closest gap since Gordon Brown became prime minister, suggesting the election could go down to the wire and fuelling fears of a hung parliament.

The Tories campaign slogan comes a week after the Labour Party unveiled its own slogan, 'A future fair for all'.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).