In the light of the dispute between the Newspaper Marketing Agency and Express Newspapers and Independent News & Media (Campaign, 2 April), this has led to concern that there could be conflict between the terrestrial broadcasters and their smaller multi-channel siblings.
The body will be funded on a share of net advertising basis with ITV contributing the largest amount and Turner Broadcasting the least. Despite ITV contributing more than half of the funding, it will have the same say in how the consortium is run as Turner.
Last week, the consortium appointed The Ingram Partnership to undertake a research project to discover what clients and agencies want from the marketing body.
The broadcasters involved in the marketing and research consortium are ITV, Channel 4, five, GMTV, Sky Media, Viacom Brand Solutions, ids and Turner Broadcasting.
- Behind the hype, p10.