Consumers 'out of control' with mobile ads, claims study

Mobile and tablet users feel increasingly "out of control" with ads being delivered to their devices, according to research. The study, by Vibrant Media and Toluna, surveyed 1,000 people across the UK.

Mobile users: 48% of consumers feel they are not in control of ads on their hand-held devices
Mobile users: 48% of consumers feel they are not in control of ads on their hand-held devices

Click on the graphic to enlarge the findings. 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).