Content, data and technology: Which matters more

Content, data, technology. Which has the biggest effect on achieving advertising greatness?

This is the question three media mavericks tackled at this year's Advertising Week Europe.

James Morris, Global Head of MediaCom Beyond Advertising, Casper Schlickum, co-founder and CEO of Xaxis and Jay Stevens General Manager, International at the Rubicon Project each defended their corner in a fun a feisty shoot-out.

The session was moderated by Nigel Clarkson, MD and commercial director at Yahoo!.

Here's what they had to say.

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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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