- Continental Airlines has launched a global advertising campaign across 27 countries.
The work, which has been created by its US agency NW Ayer & Partners, carries the tagline "Work Hard, Fly Right". The new campaign is the biggest that the US airline has ever carried out.
Featuring the 'Continental Globe', the tone of the advertising is designed to reflect 'honesty, candour and humour in a savvy, straight forward style'.
The campaign comprises television, radio, print and outdoor ads and will run throughout the summer.
Continental, which is the world's sixth largest airline, will adapt the work of NW Ayer with its UK ad agency, HDM Linx.