Continental Airlines launches global campaign

- Continental Airlines has launched a global advertising campaign across 27 countries.

- Continental Airlines has launched a global advertising campaign across 27 countries.

The work, which has been created by its US agency NW Ayer & Partners, carries the tagline "Work Hard, Fly Right". The new campaign is the biggest that the US airline has ever carried out.

Featuring the 'Continental Globe', the tone of the advertising is designed to reflect 'honesty, candour and humour in a savvy, straight forward style'.

The campaign comprises television, radio, print and outdoor ads and will run throughout the summer.

Continental, which is the world's sixth largest airline, will adapt the work of NW Ayer with its UK ad agency, HDM Linx.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).