Continental Tyres picks The Moment to launch Euro 2016 campaign

Continental Tyres, the German tyre manufacturer, has appointed The Moment as its creative agency ahead of a campaign during the Uefa Euro 2016 football championships.

Continental: will provide tyres for team buses during Euro 2016
Continental: will provide tyres for team buses during Euro 2016

The brand, which sponsors the quadrenniel football tournament, has tasked The Moment with creating an integrated TV, digital and experiential campaign. 

Continental wants to increase its awareness among customers and highlight the message that "Continental will be getting teams to the game safely". It will fit team buses with Continental tyres.

The campaign, which will run across TV, online, outdoor, print and social media, will also try to shift focus away from the 24 national teams participating in the tournament by shining a spotlight on unsung heroes who drive to and from football matches across the UK each week.

Peter Robb, the marketing communications manager at Continental Tyres, said:

"With England, Wales, Northern Ireland and Republic of Ireland all qualified, this gives our brand a great opportunity for potential activation and engagement towards Continental Tyres getting you to the game safely." 

Initiative has handled the media planning and buying for Continental across Europe since 2003.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).