Omnicom is preparing to merge Premier Media Partners, the publisher
of British Airways' in-flight magazines, into its fellow contract
publisher, Redwood, as the holding company reacts to a crisis sweeping
An official announcement on the merger is expected next week, ending
almost 30 years of independence for Premier. The move will raise a
question mark over the future of its chief executive, Craig Waller, who
founded Premier with the former chairman, Bill Davis, in the early
The loss of ad revenue to in-flight magazines in the wake of the
atrocities is believed to have been the final factor pushing Omnicom
into the merger.
Premier's business had become increasingly dependent on the BA account
after the loss of its Asda and Vauxhall accounts in 1999. It defended
its contract to publish BA's High Life and Business Life after a pitch
in November, but sources close to the pitch suggested that its profit
margins were slashed.
Redwood and Premier were unavailable for comment as Campaign went to