Conversions occur within first half hour, says study

Most site registration or online sale from online ad banners usually occur within a half hour of the person clicking through, according to a report by Adknowledge, which is a division of online marketing solutions provider Engage.

The study said 60 percent of surfers convert within half an hour after clicking onto a site through an ad for the first time. Predictably, placement is crucial, which portal keyword placements generating the highest click-through rates.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).