Too many cooks as Knorr and Google vie for top spot in our weekly ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Michelin-starred chef Marco Pierre White
Michelin-starred chef Marco Pierre White

Cooking up a strom, Knorr takes top spot this week with its Beef stock pott add starring Michelin-starred chef Marco Pierre White with 43% recall. Also in the kitchen Google comes in a close second place at 43% with its "Ok google" ad breaking down the langauge barriers of English-French cuisine.

Adwatch research was conducted from 13 to 16 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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Brand: Knorr Gravy Pot

Agency/TV Buyer: DLKW Lowe/Mindshare

Recall: 43%


Brand: Google

Agency/TV Buyer: Adam&Eve/DDB/OMD/Essence

Recall: 42%


Brand: Volkswagen

Agency/TV Buyer: Adam & Eve/DDB/MediaCom

Recall: 35%


Brand: Moonpig

Agency/TV Buyer: Wordley Productions Partners/MediaCom

Recall: 35%


Brand: Microsoft Lumia

Agency/TV Buyer: JWT/Carat

Recall: 35%


Brand: John West

Agency/TV Buyer: Cheethambell JWT/ Carat Manchester 

Recall: 34%



Agency/TV Buyer: DLKW Lowe/Carat

Recall: 33%


Brand: Oral B

Agency/TV Buyer: Publicis London/MediaCom

Recall: 33%


Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 31%


Brand: Gillette

Agency/TV Buyer: Fusion pro-glide razor

Recall: 30%