Cool and calm Thierry Henry features in online Clio push

LONDON - Arsenal player Thierry Henry is again the focus for Renault Clio's third instalment of its integrated 'Va Va Voom' campaign, which includes a new microsite and e-marketing drive.

The national TV and cinema campaign sees the Frenchman once again considering the meaning of "Va Va Voom" -- defined as exciting, vigorous or sexually attractive by the Oxford English Dictionary.

Renault decides it is found in the Clio's new diesel dCi engine. To support the campaign a bespoke microsite, based on a virtual 'Hotel Bling', contrasts the hectic Las Vegas lifestyle with a cool, calm Thierry, and a quiet Clio dCi engine.

Visitors to the site meet Marty, the hotel concierge, and go on a guided tour round the hotel's casino, nightclub -- where users can chat up anyone they fancy, go shopping and choose a hotel room to stay in. Thierry Henry comments on user's choices and decides if they are "Vegas" or "Va Va Voom".

An expandable skyscraper streams the 40-second commercial with ad placement on Yahoo!, My Village, RWD magazine, Channel 4 and View London sites.

The creative is developed by Publicis Dialog with media planning and buying by Carat and Carat Digital.

The campaign will be aired across terrestrial, digital and cable TV channels and national cinemas.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).