AgencySaatchi & Saatchi
Olivia Wilde, an actress who appeared in House, fronts a campaign for the Italian charity CoorDown marking World Down Syndrome Day (21 March).
Saatchi & Saatchi New York, which has been working with CoorDown, a national organisation for people with Down’s syndrome. In the ad, Wilde is shown living an active, healthy life, as Anna Rose Rubright, a university student with Down’s syndrome, narrates, explaining how she views herself. The idea is that Wilde represents Rubright’s self-image and, at the end of the spot, the camera reverses out of a mirror shot to show Rubright herself (dressed the same as Wilde) as she asks: "How do you see me?"