Coors Light "closest to cold" by VCCP Blue

VCCP has created a spot showing the lengths that Jean-Claude Van Damme will go to enjoy the ice-cold refreshment of a Coors Light. The ad breaks on TV tomorrow (Friday) and airs in cinemas from 15 March. It features the actor standing at the top of a snowy mountain in the Rockies, clad in double denim. He performs a version of the 80s pop classic Take My Breath Away on a panpipe-style instrument made from five Coors Light bottles. The spot was written by Charlie Hurst, art directed by Eddie Fisher and directed by Simon Cole through HSI London.