AgencyThe Leith Agency
ExposureUnited Kingdom and Europe
The Leith Agency has created this ad, called "hear me now", to push Coors Light beer in time for the British summer.
The spot is set in the Rocky Mountains and features two geeky guys and their female friend. Inspired by the light taste of Coors Light, the two guys burst into a comedy rap.
It is the second Coors Light ad to air since the brand launched in 2007 and is designed to appeal to both male and female drinkers.
The ad ends with the strapline "Coors Light. Brewed to taste light".