Coral attempts to stand out in football betting ad fray

Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.

The ad is the first created by DLKW, which Coral appointed as its advertising agency in June.

It is intended to be different from other bookmakers’ creative ploys, for example Ladbrokes’ excitable Italian football commentator and Bet365’s Ray Winstone-fronted ads.

It begins with a 1930s football flying through the air. The football sheds its 1930s covering to reveal a 1950s style, then a 1970s and finally a modern-day look.

Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."

The ad will debut on Sky Sports tomorrow (1 December) before the lunchtime West Ham vs Chelsea game.

Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More