Cordiant pools new media business in international group

Cordiant is pulling all its internet business into a single unit, to be called XN, marking a repositioning of the communications group for the digital age.

Cordiant is pulling all its internet business into a single unit,

to be called XN, marking a repositioning of the communications group for

the digital age.



The new company’s birth will be announced formally next week. It will

operate initially across 12 countries offering strategic consultancy,

creative work and technology marketing services.



Cordiant will have a majority stake in XN, leaving scope to incentivise

staff and attract talent. It will take over most of the internet

business at 141 Communications.



News of the initiative coincided with the announcement of a leap in

pre-tax profits by almost a third last year to pounds 32.3 million for

the group, the Bates network parent and part owner of Zenith Media.



Bungey interview, p30.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).