The Corner captures Beagle Street ad brief

BGL Group, the owner of Comparethemarket.com, has appointed The Corner to work on its Beagle Street brand after a pitch.

Beagle Street: life-insurance brand hands ad brief to The Corner
Beagle Street: life-insurance brand hands ad brief to The Corner

The Corner saw off competition from 18 Feet & Rising, Hello People and Lucky Generals to land the account in a process run by AAR.

The agency will be tasked with creating the first above-the-line campaign for the life-insurance brand, which launched in 2012. Activity, which is expected to comprise TV, digital and print executions, will aim to increase awareness and sales.

Matthew Gledhill, Beagle Street’s managing director, said: "The Corner won against some stiff competition. The team immediately understood us strategically and nailed the creative challenge with work that we are excited about taking straight to market."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).