Cornetto perfectly captures boy-girl awkwardness with 3D audio YouTube ad

Cornetto's latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view.

Cornetto: latest YouTube ad allows viewers to switch between characters
Cornetto: latest YouTube ad allows viewers to switch between characters

The "two sides" ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly to the prom. Carly, naturally, is completely oblivious to Josh’s interest in her.

The ad incorporates GIF-style animation and uses binaural recording to create the impression of being in the room with each character – though the viewer needs to be wearing headphones for this to work.

Two buttons displayed during the film allows the viewer to switch between Josh or Carly’s view of events.

The ad is part of Cornetto’s wider Cupidity series, designed to reach a teenage audience on Vimeo and YouTube.

Brand: Unilever/Cornetto

Agency: Mofilm and A Taste of Space


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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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