Corona blazes into summer with Spotify partnership

Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a trip to Ibiza.

Corona: offering UK Spotify users the chance to win SunSet tickets
Corona: offering UK Spotify users the chance to win SunSet tickets

The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza.

British listeners who visit Corona’s SunSet hub on Spotify and contribute a track from one of the artists playing will have the chance to win tickets to the Ibiza festival. They can also what songs are trending across the festivals and subscribe to SunSet playlists.

The Spotify campaign comprises audio, display and video ads, all driving listeners to the hub, and the campaign runs until 12 July.

Brand: Corona


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