A news story in last week's issue (page 7) attributed the new Polo TV campaign to the creatives Jonathan John and Nick Wootton, but omitted to credit the agency, which is J. Walter Thompson.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).