Corsodyl 'ignore' by Grey London

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum health.

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss.

The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink.