Corsodyl prepares next wave of £7m 'gorgeous' campaign

Corsodyl is launching the next series of ads for its Mint Mouthwash 'Gorgeous' campaign to educate consumers about gum disease.

Corsodyl: mint mouthwash 'gorgeous' campaign
Corsodyl: mint mouthwash 'gorgeous' campaign

The ads, created by Grey, breaks on 14 March and will run for five weeks across national and satellite TV channels.

It will be supported by a two-week outdoor campaign and press ads run in pregnancy and women's interest magazines. Media is being handled by MediaCom.

They form part of GlaxoSmithKline's biggest ever promotion for the brand, with spend valued at £7.3m.

The TV ad features a woman carrying out her typical nightly routine, undressing and removing her make-up, hair extensions and false eye-lashes.

The woman then reveals she has a partial denture and is missing a tooth. The voiceover explains bleeding gums can be the first sign of gum disease and can lead to tooth loss.

The 30-second ad ends with Corsodyl's established stapline "clinically proven to treat gum disease".

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).