Cosmo vies with Glamour in ABCs

Conde Nast's Glamour and the National Magazine Company's

Cosmopolitan are neck-and-neck at the top of the women's lifestyle

sector in the latest set of circulation results released by the Audit

Bureau of Circulations.



The figures, released this afternoon (Thursday), show both titles

circulating between 450,000 and 460,000, with Cosmopolitan expected to

triumph in top-line results, but with Glamour holding the upper-hand in

UK sales.



Cosmopolitan has stood up to Glamour's spectacular debut more

effectively than most. Sister titles Company and She have suffered

significant losses, while IPC's Marie Claire has suffered a second

consecutive slide, dropping below NatMags' Prima. The worst-hit title is

Woman's Journal, which has suffered a collapse in sales that will

doubtless re-ignite speculation about its future.



The fashion sector has stood up effectively to the arrival of InStyle,

which declared an independently audited circulation of just over 150,000

last week. Vogue has suffered a slight loss while Elle posted a

year-on-year increase. Meanwhile, Emap's Red has regained almost all the

ground lost in February's ABCs.



Emap's men's flagship title, FHM, has suffered its first circulation

decline since February 2000 but still dominates the market from above

the 700,000 mark. Loaded has suffered a double-digit circulation drop

towards the 300,000 point. In the fitness mini-sector, Men's Health has

dropped almost 10 per cent, while Men's Fitness reported a circulation

increase.



There is some positive news for men's titles, moving away from the lads'

mag format.



Esquire continues to decline year on year but posted its first

period-on-period increase in three years, while Arena has boosted its

circulation to more than 50,000.



Boom times continue in the celebrity weekly sector where Heat and Now

have repeated February's massive increases and Hello! has made up

considerable ground on OK!, which has seen growth restricted by Express

Newspapers promotions this year.



Emap can point to a strong performance in the difficult music sector,

with Kerrang! gaining significant ground on IPC's NME and threatening to

overtake the rival weekly by spring, and Mojo continuing to increase its

circulation.



Topics