THE COSMO WEBSITE: AN EXPERT’S VIEW: Is Cosmo’s Website a poor representation of this top magazine? By Mairi Clark

If you’re going to go to the expense of creating a Website, you need to do a brilliant one - otherwise there’s not much point. The monthly women’s magazine, Cosmopolitan, clearly does not share this view as it has got a computer studies student to come in on work experience to create its Website.

If you’re going to go to the expense of creating a Website, you

need to do a brilliant one - otherwise there’s not much point. The

monthly women’s magazine, Cosmopolitan, clearly does not share this view

as it has got a computer studies student to come in on work experience

to create its Website.



Despite the fact that it took me 20 minutes to download it, I was still

optimistic. Considering the magazine is viewed by most women as a

’must-have’ every month, its Website has little chance of attracting

those readers to the Internet.



The graphics were fairly standard and the picture desk must have been on

overtime to dig out recent stock pictures of designer shows. Even when I

pressed my nose to the screen I couldn’t see whether the belt on one of

the models was brown or black - and these things certainly do

matter.



But it wasn’t all bad. I did laugh at the feature on outfits for Cherie

Booth QC and Norma Major. Especially when Red or Dead suggested a little

flimsy dress with big knickers for Norma. Worth a look.



Another nice touch was the search engine that enables you to type in

your postcode and find out the nearest stockists. Cosmo could go one

better, though, and include phone numbers. It should expand the range of

shops covered and include bigger designers who are stocked in smaller

outlets.



One thing in the site’s favour is that its design is identical to the

magazine. If that’s the idea, they should give the work experience kid

the job. However, I’d also like to see real-time video being used,

perhaps some footage from catwalk shows.



A Website should offer magazines a chance to showcase their product in a

TV-like format. Cosmo’s site is a nice attempt at embracing the

technical revolution, but I really don’t think a site telling you the

nearest store stocking Gucci belts is going to go down a storm.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).