Costa 'coffee heads' by Karmarama

The campaign launches with a TV spot featuring people, including genuine Costa baristas, buried up to their necks in coffee beans while singing along to a cover of the Kiss song I Was Made For Loving You.

An app allows Costa fans to record and upload videos of themselves singing along to the track, with the winning performances featuring in a later TV ad.

The work was created by Sam Walker and Joe De Souza, and directed by Sam Brown through Rogue. Post-production was by The Mill, while GCRS oversaw audio post-production.

Credits

Client, Costa Coffee
Creative directors
Agency producer
Planner (creative agency)
Director
Production company
Production producer
Editor
Post house
Post producer
VFX shoot attend
Telecine artist
Flame lead artist
Music

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