Costa reviews eCRM for loyalty club

Costa, the coffee shop chain owned by Whitbread, is reviewing its eCRM business in the UK for its loyalty club.

Costa: launched a children's book for Christmas
Costa: launched a children's book for Christmas

It is understood that there is no incumbent on the account as Costa’s eCRM has previously been handled by a number of agencies. Pitches will take place in January.

A Costa spokeswoman said: "As the Costa Coffee Club evolves, we are taking the opportunity to review our eCRM business. As a result we have decided to take the business out to pitch."

Karmarama has held UK creative account for the retailer since 2006, and in January was appointed to create a campaign to push the brand in France.

Costa, which is based in the UK, has been expanding internationally over the past ten years. Its first store was in Dubai in 1998 and launched in France in 2013.

As part of its Christmas marketing this year Costa launched a book inspired by the Christmas jumper craze and featuring the characters on its Christmas cups, Santa, Snowman, Reindeer and Elf.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published