Costa seeks agency for global loyalty programme

Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand.

Costa seeks agency for global loyalty programme

The company has started contacting agencies through AAR. 

It is believed that the appointed agency will be responsible for Costa’s global CRM programme spanning 30 markets across Europe, China, South East Asia, and the Middle East and North Africa. It does not include the US. 

Costa wants to build on the success of its Coffee Club loyalty programme by exporting it to other regions. 

The brand will continue to work with The Real Adventure on CRM in the UK.

Bryony Stickells, Costa’s global digital director, said: "As we move from being a UK company with a presence in a number of overseas markets, we wanted to ensure [we have] the right agency partner to support the development of an international loyalty programme."

Pitches for Costa’s creative account were held last week.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).