It Counts, the online training company set up by former Mirror
Media head of sales Ben Hedges, has teamed up with training and
recruitment consultancy Sales Associates to launch an internet
advertising sales course.
The first Selling Advertising on the Internet course will take place on
13 April at the It Counts office in Waterloo. It runs from 9am to 6pm
and costs pounds 345 plus VAT. There are places for 15 delegates. The
course will be run either monthly or quarterly, depending on demand.
Hedges said that working with Sales Associates had enabled It Counts to
devise a course tailored to the needs of organisations involved in
He said: ’There are a number of ’quick fix’ courses available in the
market but we aim to help clients move to the next level in their online
sales efforts - not simply get to where they should have been in the
Sales Associates managing director Melanie Roberts said the partnership
meant the course was a blend of traditional and new-media sales
’The new-media industry is beginning to recognise that its highly paid
sales staff need to be developed in both new-media selling skills and
good traditional account handling skills.’
Hedges launched It Counts earlier this year as a specialist new-media
training company for advertising sales people, planner/buyers and
marketers (Media Business, 28 February). His clients so far include
Outrider, the new-media arm of CIA Medianetwork, and the Discovery
Sales Associates was founded in 1995 and is one of the industry’s
best-known training and recruitment operations. Its clients include VNU
Business Publications, Independent Newspapers and Global Media.
The new course will compete with a number of rival ventures, including
NewMediaHR, the recruitment and training agency that is run by Vincent
Sheppard and backed by Universal Media managing director Paul Angeli.