Court Burkitt swipes Tony’s from St Luke’s

Court Burkitt & Company has wrested the pounds 1.5 million Tony’s Freezer Cocktails account from St Luke’s, less than six months after it won Bell’s whisky, another UDV brand, from WCRS.

Court Burkitt & Company has wrested the pounds 1.5 million Tony’s

Freezer Cocktails account from St Luke’s, less than six months after it

won Bell’s whisky, another UDV brand, from WCRS.



St Luke’s launched Tony’s Freezer Cocktails with a national television

campaign in July 1997 and UDV has continued to spend on the brand over

the past 18 months.



At the same time, Court Burkitt has lost its Gonzalez Byass-owned Tio

Pepe sherry account, worth pounds 300,000, to the Morgan Partnership in

Glasgow.



Gonzalez Byass, which is half-owned by Bacardi-Martini, is no longer

distributed by UDV and is now distributed by First Brands. However,

Court Burkitt’s creative work will continue to run until the end of this

year.



Chris Meredith, the marketing director of First Brands, said: ’Court

Burkitt’s increasing portfolio of UDV brands made our relationship

something of an anomaly.’



Tony’s Freezer Cocktails are aimed at young women spending a ’girls’

night in’.



St Luke’s opted for a kitsch sitcom-style campaign which followed the

antics of a group of young women who are shown trying out different

serving suggestions for the pre-prepared cocktails.



Hugh Burkitt, the chairman of Court Burkitt, said: ’There has been a lot

of change at UDV this year and it’s nice to get a pat on the back.



It is always good to get more work from existing clients.’



The agency was also awarded UDV’s Pimms account this summer.



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