Court Burkitt and Company has beaten Lowe Howard-Spink and Banks
Hoggins O’Shea to the Gonzalez Byass sherry account.
The IDV-distributed brand split with its incumbent, Simons Palmer
Clemmow Johnson, after news broke of the agency’s merger with TBWA,
which is on the worldwide Seagram roster.
Media on the Gonzalez Byass account, currently held by Western
International Media, Lowes’ media arm, will also move to Court
Hugh Burkitt, the chairman of Court Burkitt, said: ’The advertising
aims to position Gonzalez Byass as an authentic premium Spanish
Gonzalez Byass, the biggest selling sherry in Spain, is a range of five
sherries, of which the best known are Tio Pepe and Elegante.
Recent advertising, which was concentrated around a radio campaign on
Classic FM, took the form of a series of postcards from Spain, read out
by Hugh Laurie, describing how the Spanish drink their sherry -
chilled, dry and out of long glasses, rather than warm, sweet and out
of thimble-sized glasses as it is drunk in the UK.
Court Burkitt won the account after credentials presentations to
representatives from IDV and Gonzalez Byass. A new campaign, again
using radio as the main medium, is expected to appear in April, when
Court Burkitt officially takes over the account.
Simons Palmer won the business in April 1994, when it beat the then
Burkitt Weinreich Bryant Clients and Company and Banks Hoggins O’Shea
to the account.