Coutts selects CHI for global ad brief

Coutts, the private banking house, has awarded CHI & Partners its global ad account.

Coutts: hands account to CHI & Partners
Coutts: hands account to CHI & Partners

CHI, a roster agency of the bank’s owner, the Royal Bank of Scotland Group, won the business after a pitch.

It will create a press and poster campaign to run across markets including the UK, Russia, Hong Kong, Singapore and the Middle East.

The bank has recently dropped the RBS prefix in markets outside the UK and now operates solely under the Coutts name.

In the UK, the advertising will aim to present a new, more dynamic face for the 320-year-old bank.

In the past, Coutts has worked with M&C Saatchi, which was appointed in 2001 to revamp the bank’s image. The agency created what was billed as Coutts’ first-ever advertising campaign.

The bank scaled down its presence overseas last year and is now bolstering its core businesses in the UK, the Middle East, Asia, Switzerland and Eastern Europe.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).