Coutts selects CHI for global ad brief

Coutts, the private banking house, has awarded CHI & Partners its global ad account.

Coutts: hands account to CHI & Partners
Coutts: hands account to CHI & Partners

CHI, a roster agency of the bank’s owner, the Royal Bank of Scotland Group, won the business after a pitch.

It will create a press and poster campaign to run across markets including the UK, Russia, Hong Kong, Singapore and the Middle East.

The bank has recently dropped the RBS prefix in markets outside the UK and now operates solely under the Coutts name.

In the UK, the advertising will aim to present a new, more dynamic face for the 320-year-old bank.

In the past, Coutts has worked with M&C Saatchi, which was appointed in 2001 to revamp the bank’s image. The agency created what was billed as Coutts’ first-ever advertising campaign.

The bank scaled down its presence overseas last year and is now bolstering its core businesses in the UK, the Middle East, Asia, Switzerland and Eastern Europe.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published