Cow & Gate picks BETC London to develop UK ads

Be the first to comment
Cow and Gate: 'growing-up milk' TV campaign
Cow and Gate: 'growing-up milk' TV campaign

Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK without a pitch.

The Group Danone-owned brand has previously adapted international ads created by its global agency BETC Paris for the UK, working with sister Havas agency Euro RSCG London.

Current creative includes a television ad featuring happy, laughing babies.

The award of the account comes after BETC London was invited to pitch UK-specific strategy and creative ideas to the Cow & Gate UK team in February.

It will produce TV, print and digital work for a campaign in July.

Cow & Gate is scheduled to spend in the region of £8m on media during 2012.

Matthew Charlton, chief executive of BETC London, said: "Cow & Gate has been at the forefront of baby nutrition in the UK for over 100 years, and, more recently as a champion of better toddler nutrition."

Work for Danone's Aptamil baby milk brand is unaffected and will continue to be adapted for the UK by Euro RSCG London.

Cow & Gate was unavailable for comment.

Follow Daniel Farey-Jones on Twitter @danfareyjones

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published