Cowan takes helm in RPM3 revamp

RPM3 is undergoing a major management restructure in the wake of its second-largest client, Somerfield, calling a review of its creative business (Campaign, last week).

RPM3 is undergoing a major management restructure in the wake of

its second-largest client, Somerfield, calling a review of its creative

business (Campaign, last week).



The agency has fired its creative director and founding partner, Rupert

Sutton, and the roles of the four remaining partners are also set to

change - with the managing director, Paul Cowan, taking control of the

main agency.



Martin Butler, currently joint chief executive, will become group

chairman with responsibility for overseeing the agency’s subsidiaries:

the relationship marketing company, TSM; its below-the-line production

arm, Duck; and its trade marketing company, Covney Butler.



Matthew Lutos, also a joint chief executive, will lead a drive to bring

in business from overseas clients.



However, he will continue to run RPM3’s flagship Mitsubishi account,

which is its largest task with billings of more than pounds 15

million.



Maggie Taylor, its planning partner, is stepping down to work as a

planner.



The agency is expected to announce a new head of planning very

shortly.



It has also briefed headhunters to find a creative director to replace

Sutton, who was ousted last week following a series of disagreements

over the creative direction of the agency.



Until an appointment is made, the agency’s joint creative directors, Tim

Johnson and Russell Wailes, have taken control of the creative

department.



Some redundancies have also occurred as part of the restructuring,

mainly among junior members of staff.



Cowan is also believed to be restructuring the agency’s account

management procedures and possibly appointing a new head of account

management, although he declined to confirm or deny the proposed

change.



Cowan said: ’RPM3 has tremendous potential, great clients and

wonderfully talented people. This restructure is about releasing our

potential and creating a great agency for the future.’



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