Cows stage a supermarket heist in new BMP Cravendale TV spot

BMP DDB's next ad for Arla Foods' Cravendale premium fresh-milk brand shows a herd of ram-raiding cattle breaking into a supermarket in the early hours of the morning to get their milk fix.

The 30-second television spot - "supermarket heist" - breaks on 2 February and is the second installment of the campaign. The first ad showed cows following a man home from the supermarket. The new ad also uses the endline: "Cravendale tastes so good, the cows want it back."

The cattle are shown converging on a closed supermarket early one morning.

They narrowly avoid being rumbled by a lone jogger before managing to disable the security system and smashing through the window using a train of shopping trolleys.

The ad was written by Tim Charlesworth and art directed by Michael Kaplan.

The spot was directed by Jason Smith of Brave Films.

Media planning and buying will be handled by Carat.

Arla Foods is part of a Scandinavian-based co-operative that manufactures products including the Danish butter brand Lurpak, the flavoured milk drink Gulp!, Rosenborg Blue Cheeses and Anchor.

Following approval by the Competition Commission, Arla Foods took over Express Dairies in March this year.

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