CP&B London scoops £10m gambling client

Crispin Porter & Bogusky London can move on from the loss of Paddy Power as it is picked to launch a sports book for one of the world's largest publicly traded online gambling companies.

Amaya, which owns PokerStars, has hired CP&B to be the lead creative and strategic agency for its new sports book, BetStars. CP&B won the brief after a competitive pitch, run by Amaya internally, against three other agencies.

The estimated £10 million campaign for the brand will launch in the coming weeks and will run in the UK and several other European countries.

CP&B’s UK and international chief executive, Richard Pinder, said: "It is rare to be in at the start of such a journey for a brand, to help establish it and build the foundations for future success. We couldn’t be more delighted to be partnering with BetStars for this launch".

CP&B London earned its reputation making ads for Paddy Power, but the bookmaker called a review in 2014 and now works with Lucky Generals.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published