CP&B London scoops £10m gambling client

Crispin Porter & Bogusky London can move on from the loss of Paddy Power as it is picked to launch a sports book for one of the world's largest publicly traded online gambling companies.

Amaya, which owns PokerStars, has hired CP&B to be the lead creative and strategic agency for its new sports book, BetStars. CP&B won the brief after a competitive pitch, run by Amaya internally, against three other agencies.

The estimated £10 million campaign for the brand will launch in the coming weeks and will run in the UK and several other European countries.

CP&B’s UK and international chief executive, Richard Pinder, said: "It is rare to be in at the start of such a journey for a brand, to help establish it and build the foundations for future success. We couldn’t be more delighted to be partnering with BetStars for this launch".

CP&B London earned its reputation making ads for Paddy Power, but the bookmaker called a review in 2014 and now works with Lucky Generals.

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