CP&B London scoops £10m gambling client

Crispin Porter & Bogusky London can move on from the loss of Paddy Power as it is picked to launch a sports book for one of the world's largest publicly traded online gambling companies.

CP&B London scoops £10m gambling client

Amaya, which owns PokerStars, has hired CP&B to be the lead creative and strategic agency for its new sports book, BetStars. CP&B won the brief after a competitive pitch, run by Amaya internally, against three other agencies.

The estimated £10 million campaign for the brand will launch in the coming weeks and will run in the UK and several other European countries.

CP&B’s UK and international chief executive, Richard Pinder, said: "It is rare to be in at the start of such a journey for a brand, to help establish it and build the foundations for future success. We couldn’t be more delighted to be partnering with BetStars for this launch".

CP&B London earned its reputation making ads for Paddy Power, but the bookmaker called a review in 2014 and now works with Lucky Generals.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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